GfK is one of the world's largest research companies. 12,000 GfK experts are working to discover new insights about the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating to use the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. That knowledge empowers GfK's clients to make the right decisions, and position their businesses for the future.
On May 28, 2013 at the Rogner Hotel in Tirana, took place the first Market Research Client Event organized from GfK Albania.
In the event participated many of the large local and international business operating in Albania. The scope of the event was expanding of the market research tools provided by GfK Albania as part of GfK Group. more photos from the event.
The presentations held at the meeting can be downloaded here.
Outlook of private consumption in Germany for 2013 Nuremberg, 19 February 2013 – According to GfK forecasts, spending of private households in Germany will increase by 1 percent in real terms in 2013. This was announced by Matthias Hartmann, CEO of GfK, at today’s press conference in Nuremberg. Private consumption is therefore making a stable contribution to the German economy. In light of low interest rates and concern about the future of the euro, consumers are tending to make high value purchases. Moderate growth is forecast for retailers.>>
Findings of the GfK Consumer Climate study for Germany for December 2012 Nuremberg, 21 December 2012 – As a result of the international economic headwind, German consumers are still feeling uncertain at the end of the year. This is verified by varied developments in the consumer mood in December. While income expectations increased slightly, both economic expectations and willingness to buy dropped. Following a revised value of 5.8 points for December 2012, the overall indicator is forecasting 5.6 points for January 2013.>>
Nuremberg, 4 December 2012 –As consumers gear up for Christmas spending, GfK shared five of the top insights uncovered by PurchaseJourney.dx, a unique solution that tracks consumers’ complete purchase journeys across any product,using its LEOtrace® metering technology.>>
Findings of the GfK Consumer Climate study for Germany for November 2012
Nuremberg, 26 November 2012 – A varied picture emerges of the mood among consumers in Germany in November. While economic expectations improved slightly, both income expectations and willingness to buy dropped. Following a revised value of 6.1 points in November, the overall indicator is forecasting 5.9 points for December.>>
Findings of the GfK Consumer Climate study for Germany for October 2012
Nuremberg, 26 October 2012 – The consumer mood in Germany improved slightly in October. Income expectations were noticeably up while economic expectations and the indicator reflecting willingness to buy also recorded minor increases. The overall indicator is forecasting 6.3 points for November, after the revised 6.1 points of October. The fear of a recession did not increase further among consumers in Germany during fall this year. For the second time in a row, the economic indicator is slightly up and has stabilized at a low level. After a three-month downward trend, economic expectations are considerably up in October more>>
Nuremberg –GfK has developed a new quantitative approach to brand and customer management research based on the idea that human relationships serve as both metaphors and templates for consumers’ relationships with brands.
This new approach was developed in collaboration with the GfK Vereinand Prof. Susan Fournier (Boston University), one of the foremost experts in brand experience management. It is based on an extensive global R&D initiative across 11 categories and over 250 brands. more>>
Nuremberg, 16 October 2012 – In the summer months, the European Union (EU) struggled with new sources of uncertainty. First, the interest rates for Spanish and Italian bonds shot up. Second, it was unclear for some time whether Germany would have to leave the European Stability Mechanism (ESM) bailout fund due to a complaint before the Federal Constitutional Court. Finally, many European countries continued to see a movement towards recession. Accordingly, consumers have reacted with increased uncertainty throughout Europe. The indicator values for economic and income expectations as well as willingness to buy have fallen quite considerably in almost all countries in the survey. These are findings of the GfK Consumer Climate Europe and USA survey, which provides an overview of the development of economic and income expectations and willingness to buy among consumers in 12 European countries and the USA.>>
Nuremberg, 25 September 2012 – The development in the consumer mood in Germany was variable in September. The three-month downward trend in economic expectations came to an end with a slight improvement. Willingness to buy remained at a good level, but income expectations fell quite noticeably. The overall indicator is forecasting 5.9 points for October, therefore not unchanged from September’s value. more>>
Nuremberg, 17 September 2012 – GfK, one of the leading market research companies in the world, today announced the acquisition of User Centric, Inc, with effect from October 1st. The company is the largest user experience (UX) research and design firm in the US. With the acquisition, GfK announces the first truly global UX service offering, with more than 150 UX consultants worldwide, including GfK SirValUse in Germany and teams in UK, Switzerland, Poland, China and South Korea. more>>
Nuremberg, 14 September 2012 – The global demand for smartphones continues unabated, in spite of the continued difficult economic climate prevailing in many countries. According to GfK, more than 650 million smartphones have been sold, representing an increase of around 50 percent year-on-year. This growth has disadvantaged feature phones in particular, which don’t have the versatility of a smartphone. This means that within the public there is growth in the level of ownership of multifunctional devices which among other features have a continuously improving capability for capturing still and moving images. These are findings from GfK on the market for telecommunications compiled for photokina 2012 in Cologne, Germany. more>>
Nuremberg, 14 September 2012 – Worldwide, the trend is moving towards high-quality cameras. New products with smartphone features are being offered and are winning an entirely new customer base. Japan, Russia, the Ukraine and Kazakhstan are posting double-digit growth on photo-products, while markets in Western Europe are characterised by increasing value creation. In China, despite the huge demand for featurephones and smartphones, value trends in the imaging market have been relatively stable. Those are the key results from GfK released for the photokina trade fair in Cologne. more>>
GfK’s research into the impact of social media on television was voted one of the top seven papers presented at IBC 2012, the premier annual conference for electronic media and entertainment worldwide.
London, 14 September 2012 – GfK’s paper, ‘Likes, tweets and diggs – the impact of social media on viewing behaviour’, was one of seven top papers selected by the IBC / IET Peer Reviewing Panel. These exceptional papers were chosen from a record 288 submissions and will be published in the IET Journal, ‘The Best of IET and IBC’. more>>
People in markets such as China, Brazil and India exploit the opportunities offered by web-connected television more than those in the UK, US and Germany. This is according to research carried out across thirteen countries by GfK's consumer research experts. The study found that western consumers are stuck in an 'analogue' mindset, whereas viewers in emerging markets are more likely to embrace the digital capabilities of Connected TV. more>>
Nuremberg, August 31, 2012 – People in markets such as China, Brazil and India use the opportunities offered by web-connected television more than those in the UK, US and Germany. This is according to research carried out across thirteen countries by GfK, the consumer research experts. Their study found that western consumers are stuck in an ‘analogue’ mindset, whereas viewers in emerging markets are more likely to exploit the digital capabilities of Connected TV. more>>
Nuremberg, August 30, 2012 – The overall Technical Consumer Goods (TCG) market in Western Europe achieved a sales volume of €43.4 billion in Q2 2012. This corresponds to an increase of 4.6 percent compared to Q2 2011. As for the first half of 2012, sales amounted to €89.5 billion and showed a slight decline of 0.8 percent. Countries surveyed in GfK TEMAX® Western Europe improved well in this quarter, with the exception of Greece, Portugal and Spain. more>>
Nuremberg, 29 August 2012 – According to GfK, consumers in the six largest Western European countries of France, Germany, Italy, the Netherlands, Spain and the UK have spent less money on consumer electronics in the first half of 2012. Sales are ten percent lower than in the same period of the previous year. The photo market is also weaker, with a sales decline of seven percent. These are findings from GfK compiled for the IFA 2012 in Berlin, Germany. more>>
Nuremberg, 29 August 2012 – The global demand for smartphones continues unabated, in spite of the continued difficult economic climate prevailing in many countries. According to GfK, more than 650 million smartphones have been sold, representing an increase of around 50 percent year-on-year. This growth has disadvantaged feature phones in particular, which don’t have the versatility of a smartphone. These are findings from GfK on the market for telecommunications compiled for the IFA 2012 in Berlin, Germany. more>>
Nuremberg, 29 August 2012 – The European market for small domestic appliances started the year with a weak first quarter. However, the second quarter was much more promising and more than offset the losses of the first three months. At the half-year mark, sales in Western Europe were around two percent up year-on-year and Eastern Europe was up three percent. These are findings from GfK on the market for small domestic appliances compiled for the IFA 2012 in Berlin, Germany. more>>
Nuremberg, 29 August 2012 – In Europe, the Central and Eastern European markets are recording an improvement in volume sales, with only a few exceptions, while the Southern and North European markets are under pressure. Demand in the Middle East and Africa developed in a pleasing way overall. Growth in the Asian markets is slowing as a result of the negative developments in China and India. North America shows more stable development, while the situation in South America is positive once again. These are findings from GfK (NPD for North America) on the market for major domestic appliances compiled for the IFA 2012 in Berlin, Germany. more>>
Nuremberg, 29 August 2012 – According to GfK, sales of IT products in Europe’s biggest countries, Germany, France, the UK, Italy, Spain and the Netherlands, dropped back 7.3 percent in the first six months of the year. In particular, private consumers are now well equipped with computers and associated products, added to which, IT equipment is generally only replaced in 3-year or more cycles. Most affected are sales of desk computers and mobile PCs, the two major product groups, while niche products and innovative devices – especially media tablets – are still in the fast lane overtaking all the rest. These are findings from GfK on the IT market compiled for the IFA 2012 in Berlin, Germany. more>>
Nuremberg, 29 August 2012 - GfK will present a new approach to distribution optimization for manufacturers of technical consumer goods at the IFA 2012 in Berlin. The new benchmark GfK Sales Index reveals the regional sales potential for technologically oriented consumer goods. The index allows manufacturers around the world to tap more turnover potential on-site. more>>
Nuremberg, 28 August 2012 – August saw a weakening of the consumer sentiment in Germany. While the indices for income expectations and willingness to buy only suffered a moderate fall, economic expectations were markedly more pessimistic. Due to a downward trend in the inclination to save the overall indicator maintained a constant level with a forecast of 5.9 for September, following a value of 5.9 points in August. more>>
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